Hugh Jackman and Laughing Man Fair Trade Coffee
Hugh Jackman wants to continue Paul Newman's legacy [Newman's Own] and use his celebrity to assist farmers in the developing world. In an interview with the Daily Beast he explained that "doing a social business was probably the best way to use the profile of someone in my position. ... I went on a trip with World Vision—we were doing a video about fair trade coffee and the impact that it has on the growers and on the farmers—and from that moment I started to think, OK I have to do something for these farmers and growers.” And Jackman loves coffee so his initial project was an easy decision.
From The Daily Beast; "He decided to go into business with a friend who had worked in the coffee industry and they launched Laughing Man. Jackman put up half the costs and donates all of his profits to the Laughing Man Foundation that he set up. Last year alone, the charity had 100 projects, including building irrigation systems, sending 40 students to college and paying for roofs, floors and other home improvements."
You can now purchase Laughing Man Coffee online at laughingmancoffee.com, Amazon, and in select Target, Walmart, and Kroger locations. And they have opened two coffee shops in New York City. You can read more about their current projects at the Laughing Man Foundation Here.