A New Alliance Between Fair Trade and Conservation Organizations


"Illuminate" and its predecessor, Fair Trade Quilts & Crafts, have been involved in the Fair Trade movement for almost 20 years and we have seen many organizations step up to carry the Fair Trade banner. It's not surprising that there would be some consolidation now in order to pool resources, especially between Fair Trade coalitions and other organizations with an interrelated mission. Such is the case with the Fair Trade organization UTZ and the Rain Forest Alliance, a Conservation organization.

From the Triple Pundit: For fair trade advocates, the recent merger of Rainforest Alliance and Utz Certification represents an innovative attempt to blend two complementary ambitions into one. In January, after almost a year of consultation, research and brainstorming, the two organizations moved in together, setting up a new a multi-faceted partnership that would allow them to function simply as Rainforest Alliance.

For the two organizations, said Rainforest Alliance’s new CEO, Han de Groot, the partnership makes perfect sense. It brings together strengths that, for years, have been critical to reinforcing the fair trade mission.

You can read more about the organizations and their merger here.


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